Currently, I am the Online Content Manager at The Cleveland Museum of Natural History. During my time at the Museum, I’ve implemented a social media strategy that took a near-dormant Facebook page with 1,500 fans to a robust, interactive and lively community with more than 16,000 fans—and growing every day. To see how I do it, please visit the page.
As co-editor of OhioAuthority.com, I wrote articles on style, cooking, cocktails, shopping and the arts. You can see my author bio and explore the site by clicking here. I also worked as a content producer for the site, editing and publishing articles in the custom-designed content management system. Many of the photos and galleries on the site were also contributed by me.
You can see an example of my corporate writing by visiting this page and clicking on “Annual Report 2011-2012″ and “Annual Report 2010-2011.” Both publications feature “Visitor Experience” sections that I wrote.
I created the “Discovery Starts Here” messaging for the Museum, which is now being used in television, radio, print and display ads throughout the region. Here is a video I created to illustrate the concept of “Discovery Starts Here” to Museum staff.
Discovery Starts Here concept from Sarah Sphar on Vimeo.
Here is a 30-second commercial that I wrote for the winter and holiday season.
For more examples of my work, please email me.
