Current Work

Currently, I am a Senior Content Specialist with TOA Technologies, a field service management technology firm based in Beachwood, Ohio. I produce content for print and the web, working with internal subject matter experts to communicate TOA’s message to constituents around the world. TOA has more than 500 employees and customers on six continents. Some of the work I’ve produced for TOA includes a pilot for the company’s first-ever podcast, regular blog posts and white papers.

In my previous role as Online Content Manager at The Cleveland Museum of Natural History, I implemented a social media strategy that took a near-dormant Facebook page with 1,500 fans to a robust, interactive and lively community with more than 21,000 fans at the time I left the institution. I was also instrumental in creating content for the new, which launched in 2014. This site represented the first major redesign of the Museum’s online presence since 2007.

As co-editor of, I wrote articles on style, cooking, cocktails, shopping and the arts. You can see my author bio and explore the site by clicking here. I also worked as a content producer for the site, editing and publishing articles in the custom-designed content management system. Many of the photos and galleries on the site were also contributed by me. A significant part of OA’s push to the market included an early form of content marketing, with local experts contributing articles on everything from cocktails and travel to education and visual arts.

You can see an example of my corporate writing by visiting this page and clicking on “Annual Report 2011-2012” and “Annual Report 2010-2011.” Both publications feature “Visitor Experience” sections that I wrote.

I created the “Discovery Starts Here” messaging for the Museum, which is now being used in television, radio, print and display ads throughout the region. Here is a video I created to illustrate the concept of “Discovery Starts Here” to Museum staff.

Discovery Starts Here concept from Sarah Sphar on Vimeo.

Here is a 30-second commercial that I wrote for the winter and holiday season.

For more examples of my work, including feature stories and news articles for a national tech trade publication, please email me.

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