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November 2014 – Present
Responsible for both product planning and product marketing, including defining the product vision and working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. Ensures that the product and marketing efforts support the company’s overall strategy and goals. Defines product strategy and roadmap; acts as an internal resource with respect to the competition; assists in developing positioning and messaging for the product; perform product demos, develop sales tools and collateral, performs training as required.
Senior Content Specialist
Create content to support the lead generation, demand generation, sales, marketing and public relations teams at TOA Technologies, the leading producer of enterprise-grade, on-demand mobile workforce management solutions. Products include white papers, blog posts, podcasts, fact sheets, solution briefs, emails and bylined articles. Obtained HubSpot Inbound Certification, valid through September 2015. TOA Technologies became part of Oracle Corporation on November 1, 2014.
Online Content Manager
Cleveland Museum of Natural History
January 2010 – November 2013
Manage social media for the Museum, with a focus on audience engagement and growth; edit quarterly member magazine; create and edit copy for internal customers; interview subjects for video productions; create and edit weekly email newsletter.
Authority Media LLC
November 2009 – August 2011
Editing and writing for award-winning online magazine OhioAuthority.com. During its tenure, OhioAuthority caught the attention of longtime journalists, the local business community, prominent cultural institutions and the Cleveland Press Club, which honored the online magazine with a first place award for Imaging in 2011, for the video series “Live from Bad Racket.” Responsibilities included editing for style and accuracy, writing columns, essays and articles, photography and site maintenance through OhioAuthority‘s custom-designed content management system.
Northern Ohio Live Magazine
February 2002 – May 2009
Responsibilities as editor-in-chief include determining direction and editorial vision of Northern Ohio Live, a monthly regional arts, culture and lifestyle magazine. Recruit and manage freelance talent and interns; ensure consistency of editorial content and quality; work with publisher to grow magazine revenue, subscription base and newsstand sales; manage day-to-day operations of the editorial department. Upon promotion to editor in September 2005, hired three new editors and ensured seamless transition during major staff changes. Was charged with reducing freelance spending, resulting in a spending decrease of more than 1/3 of the entire freelance budget during first year as editor. Reduced spending each year, while maintaining editorial quality. Coordinated Awards of Achievement and Rainmaker Award programs each year. Researched qualified candidates and evaluated merit, solicited the input of community leaders and other knowledgeable parties, maintained spreadsheets to track progress of notifications.
January 2001 – December 2001
Associate editor for Supply Chain Technology News, a national monthly trade magazine for the supply chain industry. Responsibilities included news, features and putting the magazine online each month, as well as implementation of a weekly email newsletter.
September 1997 – December 2000
Researched and wrote about companies in the plastics, chemicals and durable goods segments for a competitive intelligence firm in Cleveland, Ohio.